2010 SHRM Annual Conference & Exposition - Leveraging Social Media In Employee Engagement

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2010 SHRM Annual Conference & Exposition

Leveraging Social Media In Employee Engagement

SHRM Recommended Readings

Social Media in the Workplace

This session will show you how to evaluate tactics and strategies to successfully leverage and measure social media effectiveness.

Your employees, if given the right incentives and tools, can become the biggest champions of your brand in the online world. In this session we will review examples of how social media has enhanced and destroyed brand value. There will also be discussion around how social media can be used to drive deeper employee engagement.
You will learn how to overcome hurdles to implementation and gain organizational buy-in and develop guidelines to ensure that social media touch points stay true to your brand.

Presenter

Briana Marrah, principal, Parker LePla, Seattle, Wash.

Location

San Diego Convention Center

Credits

1.25

Date(s) & Time(s)

6/28/2010 7:00 AM - 8:15 AM

Track(s)

Talent Management: Staffing and Management

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